Syles of Sweden

e-commerce

Web shop specializing in beauty products

Julia was the Creative Lead for Styles of Sweden, an e-commerce shop specializing in beauty products. Her creative vision and leadership were vital in shaping the brand’s identity and online presence.

Julia’s responsibilities covered a wide range of tasks. She designed a logo that reflected the elegance and sophistication of Swedish beauty, ensuring it resonated with the target audience. Beyond the logo, Julia developed the entire concept and branding strategy for Styles of Sweden. She crafted a unified brand narrative that highlighted the purity and quality of the products, drawing inspiration from Sweden’s natural beauty and minimalist aesthetic. Her branding efforts ensured that every touchpoint, from the website to social media, consistently conveyed the brand’s values and story.

She curated a series of stunning images that captured the essence of the brand, featuring models’ natural beauty and minimalist aesthetic, serene settings that evoked a sense of calm and beauty. These photos were prominently displayed on the website and in marketing materials, enhancing the overall customer experience and engagement.

As the Web Art Director, Julia also oversaw the design and user experience of the e-commerce site. She ensured that the website was not only visually appealing but also user-friendly, with a seamless shopping experience. Her attention to detail and commitment to excellence were evident in every aspect of the site, from the layout and typography to the color palette and imagery.

In summary, Julia’s role at Styles of Sweden was multifaceted and crucial to the brand’s success. Her creative talents and strategic thinking helped establish a strong, recognizable brand that stood out in the competitive beauty market.