Renault
Creative Lead, Sr. Web art director, Visual designer
In her role as Lead Designer and Senior Web Art Director and Visual Designer, Julia spearheaded the development of a comprehensive campaign for Renault Cars, working in close collaboration with the renowned global advertising agency Grey. Julia took charge of the entire creative process, from conceptualization to execution. She meticulously crafted the graphic style and visual elements for the campaign’s website and banners, ensuring they aligned perfectly with the brand’s identity. Her attention to detail and commitment to excellence were instrumental in delivering a successful and impactful campaign for Renault Cars.
ROLES
Creative lead
Web Art Director
Visual designer
TOOLS
Photoshop
Flash
METHODS/PROCESSES
Campaign development
Brand & Identity
OTHER
Campaign
Visual communication
Collaboration
Campaign Renault Laguna
Banners and campaign site for SE, FI, DK, FR
Julia took charge of the entire creative process, from conceptualization to execution. She meticulously crafted the graphic style and visual elements for the campaign’s website and banners, ensuring they aligned perfectly with the brand’s identity.
Once the initial designs were completed, they were handed over to a skilled flash designer and a proficient flash programmer, who transformed Julia’s vision into a fully functional and interactive digital experience. Throughout this phase, Julia maintained a supervisory role, overseeing every aspect of the project to guarantee that the final product met the highest standards of quality.
(Images of the campaign site is missing. Only Banners on display)
Challenges
Team Coordination
Coordinating with multiple teams (advertising agency, flash designer, flash programmer)
Brand Alignment
Ensuring the campaign’s visual elements aligned with Renault’s brand identity.
Compatibility Testing
Conducting meticulous testing across various platforms and devices for compatibility.
Outcome
Successful Campaign Development
Successfully developed a comprehensive digital sales campaign for Renault Cars.
High-Quality Digital Experience
Delivered a high-quality, interactive digital experience.
Seamless Compatibility
Ensured seamless compatibility and user experience across multiple platforms and devices.
Client Satisfaction
Achieved a significant and impactful campaign that met the client’s expectations.