Folkuniversitetet

Campaign web

Targeted Campaign for 9th-Graders Choosing High Schools

Kungstensgymnasiet is an international school located in the heart of Stockholm, offering students a unique educational experience in the city’s vibrant center. Folkuniversitetet, which operates five high schools across Sweden, with Kungstensgymnasiet being one of them, partnered with the school to highlight their photography program in a targeted campaign aimed at 9th-grade students making their high school decisions.

Julia was the lead designer and Senior Web Art Director for the campaign site, which aimed to engage this younger audience with a fun design full of hidden surprises. A competition offering prizes like a language trip was featured on the site to further attract potential students.

Julia led a small team of designers and developers, overseeing the concept, design, and layout of the campaign site. The main focus was the photography program at Kungstensgymnasiet, and Julia played a key role not only in directing the visual aspects but also as a photographer herself, creating stunning visuals that became the core of the campaign’s aesthetic. Her significant contributions helped shape a dynamic, engaging site that effectively captured the attention of prospective students.