Aleris
Creative Lead, sr. Web art director
Julia was Creative Lead for Aleris’ Health Care’s new website, which emphasizes well-being, health, and wellness. In this capacity, she spearheaded a team of designers and developers to undertake a comprehensive redesign. This extensive project encompassed various aspects such as design, layout, interaction design, interface design, and usability design.
ROLES
Creative lead
Web Art Director
Visual designer
TOOLS
Photoshop
METHODS/PROCESSES
Creative workshops
Idea generation sessions
Agile/Lean
A/B test
OTHER
Concept development
Micro copy
Public web
A broader emphasis on well-being
As Creative Lead Julia was instrumental in developing a fresh visual style tailored specifically for the Scandinavian market. This new aesthetic marked a significant shift from the previous focus on healthcare to a broader emphasis on well-being. Her responsibilities also extended to designing applications for the website, ensuring a cohesive and user-friendly experience across all platforms.
To align the vision and goals of the project, Julia conducted numerous workshops and idea generation sessions with stakeholders. These collaborative efforts were crucial in gathering diverse perspectives and ensuring that the final design met the needs and expectations of all parties involved.
Challenges
Team Coordination
Coordinating a diverse team of designers and developers.
Market Adaptation
Ensuring the new design met the specific needs and preferences of the Scandinavian market.
Focus Shift
Shifting the focus from traditional healthcare to a broader concept of well-being.
Design Integration
Integrating various design elements (layout, interaction, interface, usability) into a cohesive whole.
Application Development
Developing applications that were both functional and visually appealing.
Stakeholder Engagement
Conducting workshops and idea generation sessions with stakeholders to align on vision and goals.
Outcome
New Visual Style
Creation of a new visual style that resonates with the Scandinavian audience.
Enhanced User Experience
Improved user experience through enhanced design and usability.
Collaborative Vision
Enhanced collaboration and alignment with stakeholders through effective workshops and idea generation sessions.
Positive Feedback
Positive feedback from users and stakeholders, reflecting the success of the project.