Telia Company
Sr. UI/UX designer, Visual designer, Graphic designer
Julia played a pivotal role in several key projects at Telia Company. She led concept development, user experience, and visual design for Purple Lunch, a digital networking service designed to connect employees and encourage collaboration through lunch meetings. Julia was also instrumental in creating Telia Pep (Gigawalk), an app developed in partnership with Generation PEP to promote physical activity among children by rewarding movement with mobile data.
ROLES
UI/UX Designer
Visual designer
Graphic designer
TOOLS
Photoshop
Illustrator
Invision
METHODS/PROCESSES
Creative workshops
Ideation workshop
Design thinking
Interviews & observations
A/B test & User testing
Research & Analysis
Brand & Identity
Agile/Lean
OTHER
Rapid design development
Atomic Design
Design System
Accessibility/WCAG
Concept development
Visual communication
Icon illustrations
Gameification
Telia Purple Lunch
Increase connection and collaboration between employees
Telia Company sought to foster a simple, fun, and relaxed way for its employees to get to know each other. The goal was to enhance collaboration between departments and offices, thereby creating added value for its workforce.
The challenge was to work agile, quickly and innovatively within a tight 10-week project timeline, developing an application closely aligned with user needs and behaviours. Julia, responsible for concept development, user experience, and UI/visual design, leveraged Telia’s brand & design hub for atomic design to create an innovative and visually appealing app that perfectly aligned with Telia’s brand identity.
Purple Lunch emerged as a digital networking service designed to connect employees, encourage collaboration, and facilitate cheerful lunch meetings. This initiative aimed to break down silos and enable colleagues who hadn’t met before to sit down and chat over lunch.
A user-centric, iterative approach was key to rethinking the lunch experience within the short timeframe. By listening to employees and observing them test early prototypes, the team was able to work quickly and goal-oriented alongside Telia.
The ask
Increase connection and collaboration between employees.
Create value for employees and Telia Company
The challenge
Create stunning user experience and attract users to the application.
Work fast and innovative during the project 10 week process.
Develop application close with the users to understand needs and behaviours.
The Result
Positive user response
Appreciated service
Rated: 4-5 stars
Connect & collaborate
Once every month employees will have a lunch with a colleague from another department they haven’t met before.
Those who want more can also find a random colleague to lunch with the same day or in the next coming days
Users first
A user centric iterative approach, contributed to rethink the lunch experience in just 10 weeks. Listening to the employees and observing them test early prototypes is what enabled us to work fast and goal oriented together with Telia Company.
Telia Pep aka Gigawalk
A fun app to get children to be more active
Julia played a pivotal role as the lead UI designer and visual designer in the creation of the children’s app ‘Telia Pep also known as Gigawalk.’ This innovative app was designed to encourage children to be more physically active by rewarding their movement with mobile data. The development process was highly design-driven, involving early-stage observations and interviews, A/B testing, and extensive idea generation sessions with clients and end users (children 9-12 yo and parents). Julia collaborated closely with clients and end users, including both children and their parents, to ensure the app was engaging, visually appealing, and effective in promoting physical activity.
The app’s development was a team effort, with Julia working alongside developers and an illustrator to bring the concept to life. The project was initiated by Telia in partnership with Generation PEP, an organization founded by Crown Princess Victoria and Prince Daniel, which focuses on promoting physical activity and healthy lifestyles among children. Through this collaboration, the team was able to create a fun and motivating app that not only encourages children to move more but also rewards them in a way that resonates with their digital-savvy lifestyles.
Watch the Telia Pep infomercial film on YouTube.
Link – https://www.youtube.com/watch?v=aMSY1Og5ttA
Engagement
Ensuring the app was engaging and fun for children while also appealing to parents.
Usability
Balancing a visually attractive design with intuitive user experience for young users.
Motivation
Creating a reward system that effectively motivated children to be more active.
Design Process
Conducted early-stage observations, interviews, A/B testing, and idea generation sessions with clients and end users (children and parents).
Outcome
Successfully developed an app that motivates children to be more active, initiated by Telia in collaboration with Generation PEP, founded by Crown Princess Victoria and Prince Daniel.